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CANVAS Premium - 2025 Catalog

Instead of producing a traditional fabric catalog through time-consuming photoshoots and interior styling, we took a more innovative approach —

blending AI-generated visuals with professionally crafted mockups to create a

rich, immersive catalog experience.

This hybrid method not only made the process faster and more flexible, but also gave us the creative freedom to explore bold, aesthetic compositions

without the usual production constraints.

For key elements like chairs, sofas, and pillows, where textile accuracy was essential,

I sourced high-quality mockups to ensure fidelity to the original patterns. The rest of the scenes were generated using OpenArt and Photoshop’s AI tools, then carefully refined through compositing, color correction, and detailed adjustments — resulting in a set of visuals that feel both crafted and aspirational.

Instead of producing a traditional fabric catalog through time-consuming photoshoots and interior styling, we took a more innovative approach —

blending AI-generated visuals with professionally crafted mockups to create a

rich, immersive catalog experience.

This hybrid method not only made the process faster and more flexible, but also gave us the creative freedom to explore bold, aesthetic compositions

without the usual production constraints.

For key elements like chairs, sofas, and pillows, where textile accuracy was essential,

I sourced high-quality mockups to ensure fidelity to the original patterns. The rest of the scenes were generated using OpenArt and Photoshop’s AI tools, then carefully refined through compositing, color correction, and detailed adjustments — resulting in a set of visuals that feel both crafted and aspirational.

REINVENTING THE FABRIC CATALOG

For a more detailed look, you can download the PDF file here:

INSIDER RETREAT'24: A MILESTONE EVENT

Insider Retreat'24 was a landmark gathering that brought together Insider's global team for an unforgettable weekend in Istanbul. This pivotal internal event celebrated unity, innovation, and collaboration, marking a significant milestone in the company's journey. With employees traveling from all around the world, the retreat served as both a celebration of past achievements and a vision for the future.

The creative concept of the Insider Universe became the central theme, fostering a sense of belonging and excitement among attendees while showcasing Insider's global identity in a dynamic and innovative way.

INSIDER RETREAT'24: A MILESTONE EVENT

Insider Retreat'24 was a landmark gathering that brought together Insider's global team for an unforgettable weekend in Istanbul. This pivotal internal event celebrated unity, innovation, and collaboration, marking a significant milestone in the company's journey. With employees traveling from all around the world, the retreat served as both a celebration of past achievements and a vision for the future.

The creative concept of the Insider Universe became the central theme, fostering a sense of belonging and excitement among attendees while showcasing Insider's global identity in a dynamic and innovative way.

The Planets of the Insider Universe

Using AI tools such as OpenArt, Runway, and Photoshop AI tools; as well as further editing, I designed and animated these planets to reflect the diversity and unity of Insider's global team. Each planet carried its own personality, inspired by the culture and identity of the country it represented. This visually captivating concept served as the backbone of the event, creating a sense of connection and wonder among attendees while highlighting the global reach of Insider.

Sirius

Sirius is the official mascot of the event — a futuristic, charismatic extraterrestrial being that appeared at key moments throughout the experience. I designed Sirius using a blend of AI tools including OpenArt, HeyGen, and Photoshop’s AI features, crafting a unique and memorable visual identity.

To bring Sirius to life, I produced a range of animated sequences where the character interacted with the audience in real time. I created a distinctive voice by combining my own voice recordings with crafting AI-generated audio from ElevenLabs. Using HeyGen and Runway, I animated Sirius to speak naturally, enhancing the illusion with custom editing and compositing.

Below are examples of the interactive videos created for the event.

Sirius is the official mascot of the event — a futuristic, charismatic extraterrestrial being that appeared at key moments throughout the experience. I designed Sirius using a blend of AI tools including OpenArt, HeyGen, and Photoshop’s AI features, crafting a unique and memorable visual identity.

To bring Sirius to life, I produced a range of animated sequences where the character interacted with the audience in real time. I created a distinctive voice by combining my own voice recordings with crafting AI-generated audio from ElevenLabs. Using HeyGen and Runway, I animated Sirius to speak naturally, enhancing the illusion with custom editing and compositing.

Below are examples of the interactive videos created for the event.